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Basic Question 1 of 4

According to McGahan and Porter, industry and competitive forces can act as ______ on a company's returns.

A. a floor
B. a ceiling
C. both a ceiling and a floor

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I just wanted to share the good news that I passed CFA Level I!!! Thank you for your help - I think the online question bank helped cut the clutter and made a positive difference.
Edward Liu

Edward Liu

Learning Outcome Statements

describe the purposes of, and steps involved in, industry and competitive analysis

CFA® 2024 Level I Curriculum, Volume 3, Module 6.