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Basic Question 1 of 4

According to McGahan and Porter, industry and competitive forces can act as ______ on a company's returns.

A. a floor
B. a ceiling
C. both a ceiling and a floor

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Thanks again for your wonderful site ... it definitely made the difference.
Craig Baugh

Craig Baugh

Learning Outcome Statements

describe the purposes of, and steps involved in, industry and competitive analysis

CFA® 2025 Level I Curriculum, Volume 3, Module 6.