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Basic Question 3 of 10

A company's ability to succeed ultimately depends on its ability to ______

A. market a product effectively.
B. design superior products.
C. generate cash.

User Contributed Comments 7

User Comment
surob Cash is King!!!
ridone "generate cash" in this question effectively means "make a profit"
Bududeen no! profit and cash are different. a co. can be profitable but lacks cashflow.If ths is the case it will be in trouble. does credit crunch rings a bell!!!
sh21 way to go bududeen!
bantoo very important point raised by bududeen! there are many real estate companies which are profitable but lacks adequate liquidity.
kahh C.R.E.A.M - Cash Rules Everything Around Me
jonan203 Kahh, do you by any chance work at WuTang Financial?
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I passed! I did not get a chance to tell you before the exam - but your site was excellent. I will definitely take it next year for Level II.
Tamara Schultz

Tamara Schultz

Learning Outcome Statements

describe how the cash flow statement is linked to the income statement and the balance sheet

CFA® 2025 Level I Curriculum, Volume 2, Module 4.