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Basic Question 1 of 4
According to McGahan and Porter, industry and competitive forces can act as ______ on a company's returns.
B. a ceiling
C. both a ceiling and a floor
A. a floor
B. a ceiling
C. both a ceiling and a floor
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I am using your study notes and I know of at least 5 other friends of mine who used it and passed the exam last Dec. Keep up your great work!
Barnes
Learning Outcome Statements
describe the purposes of, and steps involved in, industry and competitive analysis
CFA® 2025 Level I Curriculum, Volume 3, Module 6.