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Basic Question 2 of 5

______ is the price which a knowledgeable, willing and unpressured buyer would pay to a knowledgeable, willing, and unpressured seller in an open and unrestricted market.

A. Fair market value.
B. Market value.
C. Fair value.

User Contributed Comments 2

User Comment
warnggg Why not MV?
michaelcfa @warnggg: The market value is determined by supply and demand. It is not necessarily a fair number.
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You have a wonderful website and definitely should take some credit for your members' outstanding grades.
Colin Sampaleanu

Colin Sampaleanu

Learning Outcome Statements

explain the income, market, and asset-based approaches to private company valuation and factors relevant to the selection of each approach;

explain cash flow estimation issues related to private companies and adjustments required to estimate normalized earnings;

CFA® 2025 Level II Curriculum, Volume 4, Module 25.